Bulk SMS Service for the Businesses to Shine

March 29, 2013 at 4:25 pm Leave a comment

SMS technology was initially built to exchange short messages for personal purposes, but successively it has emerged as one of the crucial tools for the marketing of numerous services and products. From MNC’s to SMB’s, each and every company is choosing SMS as their way of communication with their clients. Also SMS has a very personalized tone that helps to build better rapport with the clients as compared to other modes of marketing.
Bulk SMS is the most common mode of sending SMSs to thousands of customers in a short span. When you are sending SMS to anyone, the first concern that people have is regarding the delivery of the message. With Bulk SMS service you can be 100 percent sure that your message will be delivered and reach in time. Since the time SMS was adopted as a tool for marketing, various studies were conducted to determine the success rate of SMS and the results were amazing. The results of the studies only indicated towards the glorious future of SMS marketing with almost 8 times response rate as compared to emails and telemarketing. Bulk SMS service is widely popular throughout the globe as it generates more number of sales as well as new leads with minimum expense.
To make an instant impact on the customers, business are choosing short codes that is fast and simple yet effective. Short code is basically a 5 digit number that is easy to remember and you can both send and receive SMS through these short codes. Often these codes are noticeable in TV programs as well as used by the telecom companies for interaction with their customers. By means of Short code marketing, your clients or customer can opt for several options by dialing that code from their mobile phones. By means of using these codes you can successively engage them in the process rather than convincing them by the long telemarketing calls, which is quite monotonous and your potential customer tends to disconnect the call without listening completely. Here your customer hardly gets a chance to think twice and it is quite simple too for each of your customer to understand.
With the revolutionary changes in technology, you can easily get good business by using bulk SMS API . But it is important first to discuss, what API is actually. For instance, if you have a website, that gives regular cricket update to the fans when they get logged in to your website, but how come that person will be getting updates, when he has not logged into your website. That is when API or Application Programming Interface becomes beneficial. If that person logs into your website and sign in as a user and put his phone number there, he / she will start getting updates about several topics, no matter where he is located geographically. With bulk SMS API, several customers can be reached at a time.

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